Feathered Impact

Feathered Impact

The Demographics and Economic Power of Birding in the United States

The Number of Birders in the U.S.

Estimates vary as to the number of birders in the United States, but it's a lot—from 20 million to perhaps as many as 75 million, (including backyard birding enthusiasts).

Source: Birding in the U.S.: A Demographic and Economic Analysis, 2011

Traveling Birders

Traveling Birders

An estimated 18 million birders travel away from home within the U.S. for birding at least once annually.

Source: Birding in the U.S.: A Demographic and Economic Analysis, 2011

Who Are U.S. Birders?

Who Are U.S. Birders?

The typical U.S. birder is female, 45+ years old, college-educated, affluent, and devotes a lot of time annually to birding.

Increasing Diversity

Increasing Diversity

Most U.S. birders are middle-aged and Caucasian/white, however outreach efforts are helping to increase participation by young people and by people of other races/ethnic backgrounds.

Birder's Average Spending

Birders in the U.S. spend $41.6 BILLION annually on their hobby, including:

• $26 billion spent on birding equipment
• $14.8 billion spent on travel-related expenses

Daily Spending at U.S. Birding Festivals

Daily Spending at U.S. Birding Festivals

$250-$350 daily/person

$1,000-$1,400 weekend/person

Some Local Economic Impacts of Birding/Nature Travel

Some Local Economic Impacts of Birding/Nature Travel

Space Coast Birding Festival, Titusville, Florida
$1.29 Million in 5 days
Birding at 6 sites across northern Ohio
$26.4 Million annually
State of Maine
$345.9 Million annually
Lower Rio Grande Valley, Texas (5-county region)
$463 Million annually
Birding Growing in Popularity

Birding is growing in popularity. It is now the second fastest-growing outdoor hobby in the U.S.

Source: CBS News, September 15, 2010

Daily Spending at U.S. Birding Festivals

The Future of Birding

It has been estimated that by 2050 there will be 127.8 million birders in the U.S.

Source: New York Times, Sunday, Jan 6, 2008.

Total Impact

Total Annual Economic Impact of the U.S. Birding Market (including backyard bird feeding/watching): $107 Billion

Source: Birding in the U.S.: A Demographic and Economic Analysis 2011.

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